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Increasing Efficiency In Business - W.D. Scott

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INCREASING HUMAN EFFICIENCY
IN BUSINESS


A CONTRIBUTION TO THE
PSYCHOLOGY OF BUSINESS

BY

WALTER DILL SCOTT



AUTHOR OF ``THE THEORY OF ADVERTISING,'' ``THE PSYCHOLOGY
OF ADVERTISING,'' ``THE PSYCHOLOGY OF PUBLIC
SPEAKING,'' ``INFLUENCING MEN IN BUSINESS''

CONTENTS

CHAPTER                                           PAGE
I. THE POSSIBILITY OF INCREASING HUMAN EFFICIENCY......1
II. IMITATION AS A MEANS OF INCREASING HUMAN
     EFFICIENCY......................................26
III. COMPETITION AS A MEANS OF INCREASING HUMAN
     EFFICIENCY......................................48
 IV. LOYALTY AS A MEANS OF INCREASING HUMAN
     EFFICIENCY......................................75
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